Philip Ross · theysellrealestate.com
Occupied doesn't mean unsellable.

Not in a rush? Then don't take the cash offer yet.

Let me keep it 100% real with you. If you need to get out real quick — like 30 days — a cash offer is probably your best option, and I'll say so. If you're not in a rush, you need something to push back with. Without it, they'll talk you into pennies on the dollar. This free guide is how you get it, in about a week, mostly free.

Free. Instant download. No spam.
Six things. Most are free. You can start today.
Pull your own record.
Look up your violations.
Get a real answer on the loan.
Get a price in writing.
Put your income papers in one folder.
Get your own lawyer.
The Cash Offer Guide · Philip Ross · They Sell Real Estate
The Cash Offer Guide.
Cash, timing, and something to push back with.
If you have to sell fast, a cash offer is probably your best move. If you don't have to sell fast, you need something to push back with. Without it, they'll talk you into pennies on the dollar.
East New York · Cypress Hills
Philip Ross · Licensed Real Estate Salesperson · eXp Realty
The problem

You know exactly who I mean. The "We Buy Houses Cash" signs stapled to the pole on the corner — same ones you've walked past in this neighborhood for decades. The guy on your steps, real polite, asking if you'd take a quick cash offer for your home. The calls, the texts and the mail that keep coming while you're trying to watch the Knicks game, or while you finally got your grandchildren over.

And every one of them tells you the same things. The building's a problem. No bank will touch it. The tenants make it worthless. And you'd better decide fast. All of that is doing one job — taking away your leverage, so the cash offer feels like your only choice.

Leverage is just a fancy word for having something to push back with.

There's a better way

You've got something to push back with when you know two things. What your property is really worth. And that you've got somewhere else to go. You can get both in about a week, and most of it is free. That's the whole guide.

A yellow We Buy Houses Cash sign on a corner pole
What it costs to get wrong · 152 Miller Avenue, Cypress Hills
Best cash offer$400,000
Sold to a buyer with a mortgage$610,000

At 152 Miller Avenue in Cypress Hills, the best cash offer was $400,000. It sold to a buyer with a mortgage for $610,000. Same building, same week. That $210,000 isn't a commission and it isn't a fee. It's money somebody spent decades building up, and the moment you sign, it belongs to somebody else.

The Cash Offer Guide.
Cash, timing, and something to push back with.
East New York · Cypress Hills
Six things. Most are free. You can start today.
✓Pull your own record.
✓Look up your violations.
Get a real answer on the loan.
Get a price in writing.
Put your income papers in one folder.
Get your own lawyer.
The Cash Offer Guide · Philip Ross · They Sell Real Estate
What's inside

The Cash Offer Guide — 11 pages. Free. Plain English. No pitch inside.

What you'll get
  • 01

    When a cash offer IS the right call — I say it plainly on page 3, because sometimes it is

  • 02

    Why you specifically — the signs, the door knocks and the calls aren't random. Pages 4 and 5 show the pattern: Park Slope in the 80s and 90s, Bed-Stuy around 2004, Crown Heights around 2010, Bushwick in the 2010s. About ten years apart, every time. We're next.

  • 03

    Two full pages on tenants (pages 6 and 7) — why "no bank will finance a building with tenants" is a sales line, and the one question that gives the game away

  • 04

    Four real properties, with the cash offer sitting next to what the property actually sold for

  • 05

    A six-box checklist on page 9 you can print, carry around and tick off — most of it free

Plus, free if you want them: my guide on selling with tenants in place, and my deed theft guide. Both are named inside. Neither needs a signature.

Why it's worth more than free

Google can't tell you what your block is worth, or what happened on four real deals a few streets over, or which six things to do before you sign. This came out of deals, not out of search results. And it reads in one sitting.

About Philip

I ask the banks. Not the guy on your steps.

I started in the mortgage business in October 2001, and moved into real estate in 2007. That order matters. It's why, when somebody tells me a property can't get a loan, I go and ask banks instead of taking their word for it. I sell in East New York and Cypress Hills. I sit on the CB9 Parks Commission, I'm a PS 60 PTA parent, and I own a 2-family with a tenant who was living there before I bought it and still is.

22 yearsin this business
Numerous 5.0ratings from the people I've worked with
Philip Ross
My process
I check before I promise.

Before a property of mine goes on the market, I check with my bank contacts on what it can actually get a loan for, bring in people to check any work that was done to the building, and have my legal team look for problems with the title paperwork.

I show you everything.

Every offer that comes in, including the weak ones. Most agents leave those out. I don't.

You decide, and I back you.

If the answer is "not right now," that's a real answer and I'll say so.

Why work with Philip

Most agents take the property as they find it and hope the loan works out. I check that first.

Then I go find the buyer who can use it. That's what turned a $400,000 cash ceiling at 152 Miller Avenue into a $610,000 sale, and it's why I can say a number out loud that an investor told the owner was impossible.

What changes once you've got the real number.

You go from "cash is my only option, because that's what everybody keeps telling me" to knowing — on paper, from a bank — what your property is really worth. Then a cash offer becomes what it always should have been. One choice out of a few, that you can measure. Every property is different and I'm not promising you a number. I'm promising you'll know the real one before you decide.

The local market · Communities I serve

East New York · Cypress Hills

Two neighborhoods that run right into each other. This is where I work, and the numbers below are why the phone started ringing.

East New York from above, Manhattan skyline behind
East New York11207 / 11208
Middle sale priceabout $730,000

Down about 14% over the year across just 38 sales in the three months ending June 2026 (Redfin). That's a small number of sales, so read the dip carefully. About 71 days on the market. The C, J, L, A, 2 and 4 all serve it — about 29 minutes to Atlantic Terminal, 39 to Wall Street. Fresh Creek Nature Preserve and East New York Farms are here. This was the first neighborhood rezoned under the city's 2016 housing plan, and building is still landing: 209 affordable rentals at Alafia Brooklyn B1 went to lottery in August 2026, and 39 studios at 2611 Pitkin Avenue finish around now (New York YIMBY). Investment followed the rezoning. So did investors.

Highland Park and the Ridgewood Reservoir from above
Cypress Hills11208
Middle sale priceabout $960,000

Up about 26% over the year on 21 sales (Redfin, three months ending June 2026). But days on the market ran about 114, up 54 days. Prices climbing while properties sit longer — that's exactly the kind of market where an owner gets talked into taking the fast money. J/Z run above Fulton Street, A/C/L at Broadway Junction, JFK about five miles out. Schools here include P.S. 108, I.S. 171 Abraham Lincoln and the Academy of Innovative Technology. Highland Park's 141 acres and the Ridgewood Reservoir anchor the whole area.

Why my local depth matters to you

An investor's offer doesn't change based on which of these blocks you're standing on. A bank's number does. Look at what's already happened around us — Park Slope in the 80s and 90s, Bed-Stuy around 2004, Crown Heights around 2010, Bushwick in the 2010s. About ten years apart, same playbook every time. And here's the one to sit with: part of Bushwick is in the same ZIP code as East New York. Both 11207. In Bushwick the middle price is about $1.1 million. In East New York it's about $730,000. Same ZIP code, about $370,000 apart. Nobody moved the houses. That's the entire reason your phone is ringing.

About ten years apart, every time
Park Slope80s–90s
Bed-Stuyaround 2004
Crown Heightsaround 2010
Bushwick2010s
We're nextNow
Bushwick · 11207about $1,100,000
East New York · 11207about $730,000
Same ZIP code. About $370,000 apart. Nobody moved the houses.
Proof · Results

Walk through 152 Miller Avenue and 192 Hale Avenue with me. This is what these buildings actually look like.

"Philip did an outstanding job in selling our house. Always available to talk on the phone no matter what time of day. Many open houses, always ready to show the house. Pleasant patient personality."
ginbarros · seller · April 2026
"He let us know about each and every offer, high or low, his buyer or another brokers buyer and we really appreciate that. If you want a Realtor who can get you top dollar and who looks out for your best interest please choose Phil."
John · sold in Brooklyn

The numbers

The cash offer on the left. What it actually went for on the right.
152 Miller AvenueCypress Hills · Sold
Best cash offer$400,000
Sold to a buyer with a mortgage$610,000
192 Hale AvenueCypress Hills · 3-family, tenants living in it · Under contract
Best cash offer$930,000
Under contract with a mortgage buyer$1,150,000

Not closed yet, and I won't call a deal done before it's done.

182-41 Avon RoadJamaica Estates · 2015 · Sold
Cash offer — "it would never appraise"$900,000
Sold with a mortgage$1,300,000

Eleven years ago, different part of the city, same exact line.

207 Bradford StreetBrooklyn · Sold as-is
Every offer beforeAll cash
Sold as-is for$510,000

Owner tried alone, then two brokers.

Every one of those owners heard the same things you're hearing. Each one had a number in front of them that somebody called the realistic option. None of those numbers turned out to be the real one.

Closing day
★★★★★"I give Philip Ross my highest recommendation! Professional, Polite and Knowledgeable!"dawnmacecedo · bought and sold · 2016
152 Miller Avenue from above For Sale sign at 192 Hale Avenue Philip with clients
★★★★★"Philip did an amazing job. This is the second purchase I have done with him. I highly recommend him."hcortes68 · bought · 2024
Highland Park from above Philip with clients after a sale Bradford Street from above Under Contract at 192 Hale Avenue
★★★★★"I have been a commercial real estate broker for 30 years and can recognize someone who is good. We used him twice."vstuhl · sold · 2018
The el near Miller Avenue Brooklyn rooftops with the Manhattan skyline Highland Park ballfields
Receipts

I've been saying this in public for years.

This guide isn't a one-off. Warning owners about cash-offer pressure is most of what I put out, week after week, and I've never charged anybody for it.

I run two ongoing series on this. Deed Theft Protection, and The Cash Offer Files — where I take a real deal, show you the pressure, the real numbers, and how it ended.

If you want to see how I talk about this when nobody's asking me for anything, that's where to look.

@theysellrealestate
My breakdown of how to check your own deed54,500 views
555 comments2,926 people saved it
What a basement apartment actually does to a sale24,400 views
The 152 Miller Avenue story — the one on page 4 of your guide12,400 views
Before you sign anything

The Cash Offer Guide — 11 pages, free, and there's no pitch in it.

  • When a cash offer really is your best move, and when it isn't
  • Why "no bank will finance a building with tenants" is a sales line
  • A six-box checklist on page 9 you can print and carry around, most of it free
Free. Instant download. No spam.
Is this a sales pitch?

No. It's the guide, and nothing in it asks you to list with me. Everything I offer inside is free and doesn't need a signature.

Will I get spammed?

No. The download is instant, I'll reach out once, and you can unsubscribe anytime. I'm not going to be one more person blowing up your phone.

I'm not selling — is this still for me?

That's exactly who it's for. Read it before you decide anything, not after somebody's already put a pen in your hand.